Most Obvious Use of a Paid Influencer 😎

Ag shame. Those influencers who love their toilet paper brand so much they want to create Insta stories about it. Or those that earnestly flog the benefits of the latest cleaning product in amongst their street-style selfies.

Let us know your nominations for the not so authentic influencer collabs that made you squirm a little.

Can’t wait to see your response! Pop your comments and most importantly the ad you think is the Most Obvious Use of a Paid Influencer 😎

Go wild!

10 Comments on “Most Obvious Use of a Paid Influencer 😎”

Regan

January 21, 2021 at 8:51 am

Karlie Kloss in those WiX commercials I always see on Youtune… urgh. I’m 100% sure she doesn’t create her own websites. She has minions for that surely??

Sue Stringer

January 21, 2021 at 9:31 am

Elana Afrika in the new desperate OutSurance campaign. So incredibly unsubtle too, as she used to work with Katlegoe Maboe on Expresso, and left quite suddenly

Unam Tsitsa

January 21, 2021 at 1:35 pm

Love Love The DStv series ads with influencers!

Lee Brown

January 21, 2021 at 6:36 pm

I can’t get enough @Coconut_Kelz promoting Every Sun sunscreen! She’s to die for dahhhling (now say it in a Jozi accent)

Siyabonga Mapuma

January 23, 2021 at 5:44 am

Sindi Dlathu being one of my favourite actress and Sho-Madjozi who’ve been so great in the entertainment industry. The Nivea Q10 face cream is incredibly doing amazing by using the hot stars at the moment.

Mike N

January 24, 2021 at 6:54 pm

Almost all of the influencers that were pushing the SAB campaign! Posts were all the same, and significantly different to previous posts made by influencers. Things got even worse when the script was leaked on twitter, exposing all the influencers and how they posted the same content.

Emma

January 25, 2021 at 9:43 am

SAB’s influencer campaign as part of their response to the booze ban. They did not disclose they were being paid, and all of their comms were a cut and past job. It’s a pity – this could have worked well if they rather used the influencers to drive strong responsible drinking messages to their audiences and fans. And then used social media to also tell the stories of the entrepreneurs and small businesses negatively impacted by the ban.

Masego Mokgatlha

January 25, 2021 at 10:54 am

HUGGIES SA – Every new mom celeb promoting Huggies nappies was truly a snore. There’s evidently no brand standards for their Instagram posts, I don’t think anyone even checks to approve. Literally, if you’re about to be a new mom, Huggies SA will pay you to post. They actually made the competition look desirable and elite for babies bums.